Keep it brief.

For church creatives

Start with who you want people to become.

Most creative work starts on Pinterest and works backward to a theme. Keep It Brief flips the order: write the brief, find the scripture, pull real source material. Then make the thing.

Write your first briefHow it works

Brief first. Board second.

Three steps that keep your work tied to the message, not the trend.

  1. 01

    Write the brief

    The message in one sentence. What you’re trying to form in people. The movement, from ___ to ___. Six short steps.

  2. 02

    Find the scripture

    Get passages that fit the brief, the topics Bible readers connect them to, and related passages. Open any of them in your translation.

  3. 03

    Pull real sources

    Search open collections from The Met, the Art Institute of Chicago, the Library of Congress and more. Save what you find to the brief’s moodboard.

Built for

Keep it brief.

Start a brief →